Dr. Rachna Srivastava

Dr. Rachna Srivastava is a distinguished academician, researcher, and mentor in the field of Management Education, bringing over 14 years of rich teaching, research, and institutional experience. With a Ph.D. in Green Marketing and a dual specialization in Marketing and Human Resource Management, she represents a rare blend of academic excellence, industry relevance, and visionary leadership.

Her professional journey reflects an unwavering commitment to transforming education into empowerment. As an Assistant Professor, she has consistently inspired learners by integrating innovative pedagogy, real-world insights, and value-based education, shaping future professionals into responsible leaders.

📚 Academic & Research Excellence

A prolific researcher, Dr. Srivastava has contributed extensively to academia with:

• 15+ research publications in reputed national and international journals (including Scopus-indexed work)

• 4 authored books in areas like Personality Development, Tourism, Green Marketing, and Rural Marketing

• Research focus on Sustainability, Green Consumer Behavior, Leadership, and Human Resource Practices

Her work bridges the gap between theory and practice, offering insightful solutions to contemporary global challenges.

🌍 Global Engagement & Thought Leadership

Dr. Srivastava has actively participated in international academic platforms, presenting research in countries like Sri Lanka and Kazakhstan, addressing themes such as:

• Sustainable Growth & Ecological Balance (  Life Related to  Panchtatva)

• Culturally Agile Leadership rooted in Indian philosophy ( in the context of Bhagwat Geeta)

She has also served as a Session Chair, Moderator, and Resource Person, contributing to global academic discourse and knowledge exchange.

🏆 Achievements & Recognition

Her excellence has been recognized through prestigious honors, including:

• Gold Medal for Best Research Paper at All India Commerce Conference (year 2022 Prof. Manu Bhai M Shah Memorial Award for Excellence in Commerce and Management at Aurangabad)

• Recognition by leading academic and research bodies

• Successful execution of ICSSR-sponsored workshops worthRs 5.5 lakhs focusing on research methodology and  8 laks for  Capacity Building Program for faculty development as a co-course director.

💡 Innovation & Contributions

Beyond academics, Dr. Srivastava is an innovator with International patents in AI-enabled healthcare solutions, demonstrating her interdisciplinary approach and forward-thinking mindset.

🎓 Mentorship & Impact

An exceptional mentor, she has guided countless students and scholars, fostering:

• Leadership and decision-making abilities

• Research aptitude and academic excellence

• Personal and professional growth

Her teaching philosophy revolves around empowering students beyond classrooms, preparing them for real-world challenges.

🌱 Core Values

• Excellence in Education

• Integrity & Ethics

• Lifelong Learning

• Innovation & Sustainability

• Student-Centric Approach